Amplify Your Holdings Part 2

Posted by Elliot Jolesch on May 21, 2018

In our previous lesson, we covered three ways to begin amplifying your holdings. These included:

  • See the noticeable
  • Unorthodox ideas
  • Be realistic

In today’s lesson, we’ll cover three additional ways to increase your revenue. They include:

  • Explore your business’ conscience
  • Enticing wheeling and dealing
  • Stand out from the crowd

Explore Your Business’ Conscience

Your business is just like a living breathing thing in that it has a conscience. The conscience of your business was probably closer to the surface when you first started it. All of your passion and drive during the early months played a role in creating this conscience. The problem is that this often can get lost as time goes by, and you may find that your business stagnates. In fact, you may find that your business is in a rut.

Now is the perfect time to escape that rut. The biggest key to any business’ success is putting your clients needs first. Your business should serve your clients rather than selling them. Clients want a relationship they can trust rather than getting a lemon. It’s all about getting back to the basics. You need to help them solve problems. You need to handle any special situations that arise. You need to give your clients the top-notch service or products they expect. Be their friends while offering a value proposition.

Enticing Wheeling and Dealing

Sometimes it’s all about going with what you know works. Enticing wheeling and dealing is a successful sales technique that brings in new clients. You offer a low price on your service for their initial purchase, and this brings them back for more. You’ll see book clubs or credit card companies offering these types of deals.

You’re getting them in the door thanks to your initial low price, and then offer additional products along the way. This method helps to establish a relationship between your business and the client.

Stand Out From the Crowd

It can be hard to stand out from the crowd when you have a lot of competitors, but finding a way to be unique will help clients find your business. Value and consistency are two trends that can help you get noticed. It’s important to identify your USP, also known as your Unique Selling Proposition). Once you’ve identified it, it’s time to develop it. Some tips for developing your USP include:

  1. Find any needs that are going unfilled in your business’ niche.
  2. Practice defensive marketing to always bring in leads.
  3. Be clear and to the point with your techniques.

That concludes today’s lesson. Think you need more help on amplifying your current holdings? Contact us now to learn more about how our service can help your business.