Power-Up Your Amplification Part 2
In our previous less, we went over how you can start to power-up your plans to amplify your business. The topics we went over included:
- Partner Up
- Create a Referral System That Works
- Gather Up the Stray Sheep
In today’s lesson, we’ll tackle three more:
- Boost Your Sales Staff
- Target the Big Fish
- Radio in for Help
Boost Your Sales Staff
Can you imagine how many sales you could get if you were to hire a sales staff of thousands that were willing to work 24/7 for you for free? While it’s probably not possible to hire like that, there is a tool that offers that exact service: direct mail marketing.
Direct mail marketing gets your business in front of potential clients by providing them with sales copy that shows them the value your business offers. Proposals, brochures, and sales letters are all great options. You can mail these out to a list of leads and wait for contact.
You’re able to bring in potentially thousands of new clients, but it’s also cost-effective.
Target the Big Fish
One of the problems you may come across is time-wasters. These are potential clients that just aren’t interested in your service. It’s important to target the big fish that have a need and are interested. Use our prior lessons to help you in your search for targeting prospects that are better quality.
It’s important to take some time and research your potential clients. You’ll want to learn more about them to determine if you’re targeting the best companies. You want to make sure that not only will they be interested in what your company has to offer, but that your company will offer them a benefit from what you’re selling for a long time.
Not sure where to start? After looking over our previous lessons and still feel a bit stuck? You may want to consider purchasing a direct mail list that’s targeting the specific client type you’re trying to reach. You can rent or purchase a list that will have their name, title, job information, and most importantly, their contact information. This list is an excellent starting point for starting to get higher quality targets.
Radio in for Help
Sometimes, it’s beneficial to radio for help. In this instance, that means using telemarketing. Telemarketing has a bad rap, but it can be a useful tool when used correctly. Just keep in mind that not using it correctly could result in negative results.
Here are some tips to get the most out of using telemarketing:
- Mail marketing should be your first defense.
- When starting a telemarketing campaign, you’ll want to run a test.
- Create a price for what you’re offering.
- Set up a progressive approach to your campaign.
What exactly is a progressive approach? It’s using progressive contact that builds trust between your company and your potential clients. It requires several progressive steps that need to be taken.
These steps include:
- Putting your potential client at ease.
- Offering your product in a way that’s natural as a conversation.
- Not being pushy or argumentative.
- Staying 100 percent honest.
- Getting your 30-second elevator pitch perfect.
- Be clear about who you are, what your business is, why you’re calling them, and how you got their information.
- Tell them the benefits that they can have from your service or product.
- Follow this up with one of the features that ensure those benefits.
- Use preliminary questions to get information about the prospect.
Each of these steps can help you to maximize the benefits of using a telemarketing campaign while minimizing the negative responses that could have a lasting impact on your business.
That concludes the information contained in today’s lesson for power-up your application process. We have two more lessons planned in this series to give you the resources you need to get the most out of your efforts.
Are you finding that you need some help going through some of these topics and getting them applied to your business? Contact us today to learn more about our service, and how it can help you.